Recession hits men's underwear sales

Just read this article & i got mentally satisfied by this reasoning that yeah I am not hit by recession.

According to Economist.com, the demand for male underwear will decrease as "hadly anyone see's a guys undies so that will be the first thing they will stop buying" and all this has been backed by facts as there was a decline of 12% in the demand. (Wow...)

So this means now there will be only superman & batman contributing to the demand. I am still guessing what can these superheroes do to cut their spends.